Jeff Farley is a Senior Advisor at Ascension Capital.

Jeff grew up in a banking family in a small town in Kansas, and he started his financial planning career immediately after finishing his graduate studies at Kent State.

From 1985 to 1990, Jeff served as Regional Vice President with Kemper Financial Services, Inc. During his time at Kemper, Jeff’s responsibilities included providing support to over 2,500 registered representatives in seven states, focusing in the areas of retirement plans, annuities and sophisticated tax deferral strategies.

Jeff returned to private practice in 1991, where he worked closely with investment advisors and their clients in Houston through Lovett, Mitchell, Webb & Garrison, Cowen & Company, Sun Financial Group and Sanders Morris Harris. Jeff joined Cambridge and Gateway Financial Advisors Inc. in 2012. In the years that followed, Jeff ran a successful independent advisory business focusing on serving the needs of individuals and corporate 401(k) plans, which he merged with Ascension Capital in 2025.

Jeff acquired a Certified Financial Planner™ designation in 1990, an Accredited Investment Fiduciary® designation in 2014, and the Certified Plan Fiduciary Advisor® designation in 2022. 

Jeff maintains his office in Katy, Texas. He and his wife Gwen have four children and twelve grandchildren. His interests include music, hunting, reading and flying. Jeff serves on the board of US Flight Club located at Houston Executive Airport (KTME) just west of Katy. Look for him overhead on a nice day.